Thursday, 10 October 2013

Aim: To consider what makes a good market research and start a drafts of a questionnaire to help me plan my magazine.

How do you make an effective and helpful questionnaire?

List ideas: 

Use plain easy to understand writing
Make sure the question is in logical order.
Use the word"Prefer".
Ask precise questions not vague ones.
Give examples on what your talking about.
Choose appropriate response category 

A likert scale is a question which measures a response to a question towards a particular subject.

A Semantic Differencial Scale is a scale that numbers to measure the response to a certain subject using numbers.

Topics I Will Need To Ask In My Questionnaire?

What is your most preferred genre of music?

Downloading/Streaming

Have you ever been to a live event?

What are you favourite venue in Brighton?

Who are you're preferred artists?

What is your favourite front cover From a range?

What is your preferred type of photography?

What are your preferred magazine titled and strap lines from a list 
 


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